Marketing
... is now a 100 year old practice. There are many recorded periods with their own shortcomings and strengths to learn and borrow from. My approach was focused on challenging search engines, while also leaning into the flexible nature of the english language. Something that would feel good to say out loud. Something that works in the context of a feature for recordings. Something abstract enough to still resonate in an EDM context, but would not hurt my chances writing for metal or pop or jazz.
I will provide a few methods I have observed performing well on a national level as well as examples that fail to get shows just off of their name alone.
- Brand Identity
Pros:
- Special characters look distinct on paper.
Cons:
- You will be unsearchable for years without copious advertising spend. 0 exceptions.
- Listeners may struggle to interpret what vowel or consonant the special characters are replacing
Common words and names are just bad. Avoid them.
DJs and cover bands are in a unique position. Their product is convenience. These groups have no stake in the musical climate and do not contribute to recorded music in any capacity. By that metric, they are allowed to recycle the same 50 names. Sauce. Akira. Destroyer. Who fucking cares. Only an insecure person would justify or pay any mind to this class of entertainers marketing. Let them do their .thing so you can do yours without compromise.
When it comes to stage personas for writers, the above applies. Special characters are not a solution. Adding a specific order in which your slashes and exclamation points need to be typed guarantees you will not be found by anyone other than your friends and family.
*It is worth noting that no one has died from reserving styling for their logo only.
- Search Engine Optimization
Fact:
There is no such thing as an SEO expert.
Search Engine Optimization, like most things in life, follows the 80/20 rule. So long as your name and content is placed in relevant locations and websites, your music will populate in search results more frequently than your peers. The only way to truly improve your SEO score is with time and quantity.
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